Potentialpark study: Fresenius has best online offering for job applicants of all German companies

For the sixth straight time, the market research institute Potentialpark has honored the global healthcare group Fresenius as the German company with the best overall Internet offering for job applicants.

In its study for 2017, Potentialpark again put Fresenius in first place in the overall Online Talent Communication ranking. Fresenius won three of four individual categories – Career Website, Applying Online and Mobile – and finished second in the fourth category, Social Media.

Potentialpark has carried out a study of German companies’ Internet offerings for job applicants annually since 2002. For this year’s study, Potentialpark assessed the online activities of 147 German companies according to more than 300 criteria. Some 28,000 students and graduates around the world participated.

“Every honor or award motivates us to continually develop our offering for job applicants,” said Markus Olbert, Senior Vice President for Corporate Human Resources at Fresenius. “Our latest enhancement is the personalized ‘My Fresenius’ offering on the Fresenius Career website. Users receive personalized information such as the status of an application they’ve submitted, listings of job openings that fit their profile, and other relevant content. By doing this we’ve made the application process even more user friendly.”